Privacy Policy

Cars 4 Less ("we," "us," or "our"), located in Irvine, California, operates the website thecars4less.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site or interact with our services. By using our Site, you agree to the practices described in this policy.

1. Information We Collect

We collect information in the following ways:

Information You Provide Directly

When you fill out a contact form, financing application, trade-in request, rental booking, or vehicle inquiry, we collect your name, email address, phone number, and any other details you voluntarily submit.

Information Collected Automatically

When you visit our Site, we and our third-party partners automatically collect certain information, including your IP address, browser type, device type, operating system, referring URLs, pages visited, and time spent on pages. This is collected through cookies, web beacons, and similar tracking technologies.

Information from Third Parties

We may receive information about you from advertising partners, including Meta Platforms, Inc. (Facebook/Instagram), when you interact with our ads or when we use their audience tools.

2. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate our Site and for advertising purposes. Specifically:

• •Session cookies — required for the Site to function correctly.
• •Meta Pixel (Facebook Pixel) — we use the Meta Pixel (ID: 1593696001892550) to track visitor activity on our Site and measure the effectiveness of our Facebook and Instagram advertising campaigns. The Meta Pixel may collect your IP address, browser information, and actions you take on our Site (such as viewing a vehicle or submitting a form). This data is sent to Meta Platforms, Inc. and is subject to Meta's own Data Policy.
• •Advanced Matching — when you submit a form on our Site, we may send hashed (SHA-256 encrypted) versions of your email address, phone number, and name to Meta to improve ad attribution. This data is encrypted before leaving your browser.
• •Analytics cookies — we may use analytics tools to understand how visitors use our Site.

You can manage or disable cookies through your browser settings. Note that disabling cookies may affect Site functionality. You can also opt out of Meta's use of your data for ad targeting at facebook.com/ads/preferences.

3. How We Use Your Information

We use the information we collect to:

• •Respond to your inquiries, form submissions, and service requests
• •Process financing applications, trade-in requests, and rental bookings
• •Send you information about vehicles, promotions, and services you have requested
• •Measure and improve the performance of our advertising campaigns on Meta (Facebook/Instagram) and other platforms
• •Analyze Site usage and improve our website experience
• •Comply with legal obligations

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

• •Meta Platforms, Inc. — for advertising measurement and audience targeting, as described in Section 2.
• •Service providers — third parties that help us operate our Site, process forms, or deliver communications, who are contractually obligated to protect your data.
• •Legal requirements — when required by law, court order, or to protect our rights.

5. California Privacy Rights (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• •Right to Know — you may request information about the categories and specific pieces of personal information we have collected about you.
• •Right to Delete — you may request that we delete your personal information, subject to certain exceptions.
• •Right to Opt-Out of Sale — we do not sell personal information. If this changes, we will update this policy and provide an opt-out mechanism.
• •Right to Non-Discrimination — we will not discriminate against you for exercising any of your CCPA rights.

To exercise your rights, contact us at the information provided in Section 8.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Form submissions and lead data are retained for up to 3 years unless you request deletion.

7. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or want to request deletion of your data, please contact us:

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.